Relationship Marketing

Ambush marketing per K-Swiss

Ambush Marketing Basics in About 10 Minutes

What is Integrated Marketing?

Integrated marketing communication strategy presentation

Integrated marketing communications

An approach to achieving the objectives of a marketing campaign, through a well coordinated use of different promotional methods that are intended to reinforce each other.

As defined by the American Association of Advertising Agencies, integrated marketing communications " ... recognizes the value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines advertising, public relations, personal selling, and sales promotion and combines them to provide clarity, consistency, and maximum communication impact."

Read more: http://www.businessdictionary.com/definition/integrated-marketing-communications-IMC.html#ixzz3RHjOdQHx

How to use Commission Junction.